7-11’s summer promotion for their big three.  The Slurpee, Big Gulp and Big Bite.

When imported beers started to cut into Red Stripe’s commanding Jamaican market share, it was time for the company to reassert itself in its home country. The Red Stripe Ambassador was created. He celebrated all that is great about Jamaica and the beers place in Jamaican culture. The Ambassador concept was very successful. Red Stripe extended the campaign to their international marketing efforts and soon the ambassador was seen in advertising around the world.

Central precocious puberty is the process of puberty happening at the wrong time. Way too early. Pubertytooearly.com offers parents information about CPP as well as tools and treatment options.  Pubertytooearly is an unbranded site created for ENDO Pharmaceuticals, developers of Supprelin LA, a treatment for CPP.

pubertytooearly.com

IKEA believes a way to a happier home is through well designed furnishings. They’ve built a brand by challenging us to think creatively about our spaces and encouraging us to fill them with smart, beautiful pieces.

That ethos is carried through in these spots for their catalog, kitchens and living room furnishings. 

Manhattan’s exceptional medical centers draw patients from around the world. This makes it difficult for medical centers in the surrounding boroughs and suburbs to attract people from just a few blocks away. 

Maimonides had the same problem. This campaign stressed the excellent care available in Brooklyn, backing it up with clinical data. Maimonides is now capturing a greater share of their local market and drawing higher numbers of people from other boroughs   

I didn't put down my Roleflex and Holga until Instagram came along. These images were captured on film and with my phone’s camera.

Several campaigns aimed at job seekers and recruiters that ran under the “Today’s the day” mantra. Spanning from Superbowl spots to college newspaper ads.

Supprelin LA is a treatment option for children diagnosed with central precocious puberty.  A condition when puberty begins too soon.  For girls earlier then age 8 and boys before age 9. Supprelin LA delays puberty until a child is ready for it to begin.  The site, display ads and brochures are part of their rebranding effort.

supprelinla.com

If you spend enough time in a room with me, it won’t be long before I draw you.  I’ve been drawing classmates, colleagues, friends and people I’ve been in subway cars with for years. Getting the drawing right is like solving a puzzle. What combinations of lines will solve it for me? All of the drawings here are people who I have worked with at ad agencies. Recognize anyone?

As a global company, Merck is committed to improving and saving lives around the world. This corporate campaign was created after the merger with Schering-Plough and aimed predominantly at policy makers across North America, Europe and Asia.

In 2000, the Art Directors Club exhibited campaigns created by Deutsch during the 1990’s - a period of time that saw the agency go from a small boutique shop to a large national agency. These posters and mailings helped promote the show.

Nose pores have never been cleaner thanks to Biore Deep Cleansing Pore Strips. A series of Go Card postcards were created to complement the traditional  beauty-focused campaign that ran in other media channels.

The irregular heartbeat of people with atrial fibrillation puts them at an increased risk of forming blood clots. The potential for these clots to travel to the brain and cause a stroke is high without anticoagulation therapy. This unbranded campaign seeks to help patients understand the risk of stroke associated with AFib and encourage them to learn about treatment options.

Getting a healthcare campaigns past the FDA isn't easy, but getting one past the judges at the One Show is even tougher. A direct mail campaign was created to promote the first ever juried healthcare only show at the One Show.

Even birds and bees need help starting a family sometimes. This video is part of a social component that encourages people with fertility concerns to speak to a reproductive endocrinologist.

The highly social nature of teenagers puts them at an increased risk of contracting meningococcal meningitis, a serious bacterial infection.  An integrated disease awareness campaign was created to alert parents about the risk factors and encourage them to seek out ways to protect against the illness.

While most OTC pain relievers spoke primarily about efficacy, this one took a different approach. One that was about avoiding pain and discomfort in the first place.  The campaign encouraged people to take an active role in their health and identified lifestyle modifications that might lead to better outcomes. It spoke from a place that believed sometimes feeling better was possible without medications. 

Allergy sufferers, folks that judge ad shows and canine association presidents really liked this campaign. It won a Gold Effie, a Silver One Show RX  Pencil and the admiration of the American Dachshund Association. It doubled sales and helped Zyrtec become the number one selling prescription allergy medicine.